Marketing Manager for Publisher

Colocado em: Janeiro 21st, 2011    Tipo: Tempo Inteiro    Local:

Marketing Manager – Offline

Verlag Dashofer is a German leading company focused on technical publishing. Existing in Portugal since 1999 it is spread all over Europe, mainly in the Eastern Countries.

Profile:

Sitting within the Marketing team, you’ll take responsibility for all aspects of the offline, database, and business campaigns. You will create and implement Best Practice across all disciplines, keep abreast with regulatory requirements and define success factors across campaigns.

You will manage the integration of Offline Marketing tools, and deliver campaign analysis as well as recommending appropriate tactics based on campaign objectives.
Your activity will ensure the accuracy, integrity and effectiveness of all Online Marketing activities.

The successful candidate must have a minimum of 2 years hands-on experience, good knowledge as well of online marketing, SEO, PPC, Email Marketing, On page and off-page search engine optimization, Google operational, and Affiliates in a large Client-side organisation. You’ll have solid experience within Media Planning & Buying, a little business understanding of the Publishing industry and a personal engagement with Digital technology.
Very important experience in database management and segmentation since this person will have a direct contact with the call centre team.
We give preference to profiles that, on their previous experiences, were not in the consumer goods industry.

As a structured, logical and analytical thinker, you’ll also show strong communication skills and a solutions-orientated mentality.
In return you’ll receive a significant responsibility and the opportunity to drive forward this market-leading operation.

Please send us your CV to emprego@dashofer.pt